Paste raw user interview notes. SPM extracts structured job stories using the JTBD framework: clear situation triggers, problem-focused motivations, and grounded outcomes.
JTBD framework
Structures stories with the "When / I want to / So I can" format.
Grounded in your notes
Every insight links back to something your interviewee actually said.
Synthesis, not summary
Surfaces non-obvious motivations, not just what users said they wanted.
Raw transcripts, bullet notes, or rough summaries all work. SPM handles messy, unstructured input.
Identifies situation triggers, problem-focused motivations, and measurable outcomes grounded in what your interviewee actually said.
Each story follows the "When / I want to / So I can" format with synthesis quality checks to flag weak or unsupported stories.
Surfaces the exact "when": the context or event that activated the need, not just what the user asked for.
Separates what users want to achieve from the solutions they mention, keeping stories focused on the problem.
Defines the real payoff (progress made, pain avoided, success criteria) tied to direct quotes from your notes.
Flags stories that are observations rather than insights, and ensures each story is non-obvious and supported by evidence.
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Any format works. Bullet points, rough transcripts, or direct quotes. The messier the notes, the more value SPM adds.
A job story follows "When [situation], I want to [motivation], so I can [outcome]." It is the JTBD alternative to user stories, focused on context and causality rather than personas.
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