Interview Notes to Job Stories

Paste raw user interview notes. SPM extracts structured job stories using the JTBD framework: clear situation triggers, problem-focused motivations, and grounded outcomes.

User interview notes
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JTBD framework

Structures stories with the "When / I want to / So I can" format.

Grounded in your notes

Every insight links back to something your interviewee actually said.

Synthesis, not summary

Surfaces non-obvious motivations, not just what users said they wanted.

How it works

  1. 1
    Paste your interview notes

    Raw transcripts, bullet notes, or rough summaries all work. SPM handles messy, unstructured input.

  2. 2
    SPM extracts job stories

    Identifies situation triggers, problem-focused motivations, and measurable outcomes grounded in what your interviewee actually said.

  3. 3
    Get structured JTBD stories

    Each story follows the "When / I want to / So I can" format with synthesis quality checks to flag weak or unsupported stories.

What you get

Situation triggers

Surfaces the exact "when": the context or event that activated the need, not just what the user asked for.

Solution-agnostic motivations

Separates what users want to achieve from the solutions they mention, keeping stories focused on the problem.

Outcome grounding

Defines the real payoff (progress made, pain avoided, success criteria) tied to direct quotes from your notes.

Synthesis quality check

Flags stories that are observations rather than insights, and ensures each story is non-obvious and supported by evidence.

FAQ

Is this free?
Yes. 2 free generations, no sign-up required. Sign in with Google for unlimited access and 30 expert document reviews.
What format should my interview notes be in?
Any format works. Bullet points, rough transcripts, or direct quotes. The messier the notes, the more value SPM adds.
What is a job story?
A job story follows "When [situation], I want to [motivation], so I can [outcome]." It is the JTBD alternative to user stories, focused on context and causality rather than personas.
What else can SPM do?
SPM reviews full product documents like a senior PM. Scores every gap, asks decision-forcing questions, generates improvements. <a href="/">Try SPM</a>.

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