Feature to Press Release

Paste your feature description. SPM writes an Amazon-style working-backwards press release with a customer-benefit headline, a problem and solution narrative, executive and customer quotes, and a call to action. Pressure-test the value before you build.

Feature description
Paste your content above

Test the value, not the build

If the press release is weak, rethink the feature before coding.

Customer-first by structure

The headline leads with the benefit, the Amazon way.

Quotes that sound human

Executive and customer voices, not corporate boilerplate.

How it works

  1. 1
    Describe your feature

    A feature idea, a spec, or rough notes. Cover what it does, who it is for, and the problem it solves. Working backwards is meant to be done before the feature exists, so early-stage input is fine.

  2. 2
    SPM writes the press release

    The AI applies Amazon’s working-backwards method: a customer-benefit headline, the status-quo pain, the feature as the relief, an executive quote on the strategic why, and a customer quote on the emotional payoff.

  3. 3
    Get a PR that tests the value

    A finished one-page press release in plain language. If it does not sound compelling to a customer, that is your signal to rethink the feature before engineering starts.

What you get

Customer-benefit headline

Leads with what the customer gains, not the feature name. The way Amazon writes them.

Problem and solution narrative

The status-quo pain stated first, then the feature as the relief, in human language with no jargon.

Executive and customer quotes

An executive quote on the strategic why and a customer quote on the emotional benefit, written to sound real.

Availability and call to action

A closing with availability, a next step for the reader, and a short company boilerplate.

FAQ

Is this free?
Yes. 2 free press releases, no sign-up required. Sign in with Google for unlimited access and 30 expert document reviews.
What is a working-backwards press release?
It is an Amazon practice: write the launch press release before you build the feature. If the PR is not compelling, the feature probably is not either. It forces customer value to the front.
What input works best?
A feature description with the problem, the target customer, and what the feature does. Even rough notes work. The clearer the customer benefit, the stronger the press release.
How is this different from asking ChatGPT for a press release?
ChatGPT writes corporate-sounding announcements. SPM follows the Amazon working-backwards structure, keeps the headline customer-first, and writes quotes that sound human, scored against a press-release framework.
Can SPM also review my full PRD?
Yes. SPM reviews your PRD against 30 expert standards covering problem definition, metrics, and risks. See all reviews →

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